Tuesday, January 28, 2020

Personal development planning Essay Example for Free

Personal development planning Essay I am 24 years old and married to my husband Paul we live in Maybole in a two bedroom cottage. I left school at 16 with standard grade level English, maths, history, French and music. My first job was in a nursing home it was then I realised how much I enjoyed working in care and caring for people. I worked in the nursing home for 2 years then left to be an activity’s co-ordinator in a day care centre in Prestwick where I would plan daily activity’s and outings for clients who came for respite day-care the centre sadly closed down after 3 years. I found a part time job in a local pub but I didn’t enjoy it as much as caring I worked in the pub for 2 years until I found a job working for a homecare company I enjoyed but found the hours unsociable it was then I decided to apply for college. I applied for N.C social care and was placed on the reserved list due to the course being full then a week after the course started I got a phone call to start. I attended college from September to june working threw my course studying and passed all my exams. I also attended a work placement at Hansel village respite cabin which I enjoys working with the clients as id never worked with adults with learning difficulties. I was offered a permanent job with Hansel after I left but sadly couldn’t take the job offer up as I had applied to do HNC and Hansel could only offer me 30 hours per week. Whilst doing my NC I enjoyed the subject mental health and decided then that I would like to become a mental health nurse. My hopes are th at I graduate with my HNC and can apply to university and get a degree. Step 2: Broad objective where am I going next? Whilst completing this unit in Personal Development Planning, I have opted to focus on the following area of development my ability to write reports and essays having done an N.C in social care last year I had to do a few reports and essays and realised that I don’t structure them properly this is something I need to practice and develop my skills and abilities in doing this. I would like to progress and graduate from college with my HNC in social care and apply to university of the west of Scotland and do a degree in mental health nursing and work in a psychiatric hospital. Further development of core/key skills Step 3: Self appraisal Personal skills, qualities and contexts Core skill Evaluation Evidence to support evaluation Communication Good When doing an NC in social care one of the tasks I had to do was a presentation in front of the class I became really nervous and didn’t make a lot of eye contact. This is something I would like to work at and concentrate on in the future when delivering presentations. Numeracy Poor Numeracy was apart of my NC course last year and I failed two attempts at an exam working out percentages and doing box plots but I find with extra studying and breaking it down I can complete some numeracy tasks. IT Average I received a standard grade for admin at school this gave me some knowledge on IT skills. On my college course last year I done IT at a higher level where I was shown how to use different search engines and how to type up reports essays and save my work. Problem solving Poor When faced with situations I tend to panic rather than look for solutions to  resolve problems. I feel this is something I can develop in. Working with others Good Threw my recent jobs as a carer, bar maid, activity’s coordinator I have had to work as part of a team to deliver my work and do the best in my job. I also work with others at college to do research on my subjects this is something I enjoy doing. Personal qualities I am a hard working reliable individual. With an NC in social care this has given me a wide knowledge of sociology, psychology and helped me realise my own personal values and principles. I have developed my caring practical skills threw working in in many different care aspects and work placements. I am an honest and trustworthy person who enjoys working as part of team and also on my own initiative. Knowledge and understanding I have a wide knowledge of care and an understanding of my own personal values and principles that I try and introduce when caring for individuals with different needs. I also have a basic knowledge of sociology and try to have an understanding in which way society works. And my basic knowledge of psychology helps me understand peoples behaviours. Technical skills I feel my technical skills can be worked on and developed threw out this course. Threw work and work placements I have a basic knowledge on moving and handling. I also have basic computing skills. Contexts, other factors to consider Step 4: Setting personal objectives Personal objectives — prior to interview with tutor Short-term (this year) I hope to pass my course and gain my HNC in social care. I also hope to gain knowledge and develop new skills threw out the year in all aspects of social care and on college work placement. Medium-term (next year) I hope to be able to apply to university and have enough qualifications and skills and to be able to stay focused on my work and my short and long term goals to be achievable. Long-term I hope to have gained a degree in mental health nursing and be in a job I enjoy doing that helps me stay motivated.

Monday, January 20, 2020

How does the poet express the difficulties of being in a minority? :: English Literature

How does the poet express the difficulties of being in a minority? In the poem ‘Search for my tongue’ Bhatt has expressed how through her own personal experience she has found learning a new language to be difficult physically and emotionally. Throughout the poem she has conveyed how her ‘mother language’ Gujarati slowly started to erode, as she took on her ‘foreign tongue’ English. She shows this through not only the vocabulary of the poem but the structure etc too. The intention of the poem is to convey how although learning a new language is extremely difficult, your ‘mother tongue’ will always remain an essential part of your identity. Bhatt is worried that she is forgetting her mother tongue and that her second language will never be as natural. At the start of the poem Bhatt uses a second person address and conversational language ‘You ask me what I mean’ and rhetorical questions ‘I ask you’ which makes it sound like she is talking to the reader about her problem and asking them to empathise with her. When Bhatt says ‘what would you do’ it suggests a level of detachment as does the absence of imagery in the opening lines. The tone is quite negative and quite depressing. She sounds as if she is in despair. Towards the middle of the poem she uses Gujarati to show us her ‘mother tongue’ and emphasise its great difference from English. In the last part of the poem Bhatt uses metaphorical language, which is more poetic than previously in the poem and very different to the conversational language at the start for example, she uses the metaphor of her mother tongue growing back as a flower. The structure of the poem is quite unusual due to it not being broken down into regular and conventional stanzas. The form of the poem reminds the reader of how your language develops and grows over time. The first part of the poem explains the problem Bhatt has of being fluent in two languages. She repeats ‘tongue’ and uses the image of having ‘two tongues in your mouth’ to try to convey the difficulty of it to the reader. The next part of the poem explains how when she is asleep she dreams in her mother tongue, it is the middle of the poem and the centre of the conflict she is experiencing as she feels she is not content with either language and worries she may lose her Indian Identity by taking on the second language as she is stuck between cultures. In line 12 the ‘mother tongue’ seems to take on physical

Sunday, January 12, 2020

Victoria Secret Communication Strategy

Task: 1) Pick a brand (consumer goods categories including services) and gather all its marketing communication materials, and evaluate how effectively the brand has mixed and matched marketing communications (see Chapter 6). 2) Based on your understanding of the role of social media and other new forms of marketing communications, develop an interative brand-consumer communication program or campaign (refer to Chapter 5, Chapter 6, and Chapter 7) Length of the report (choose either Word or PPT format) 1. For Word format, no more than FIVE pages (1. spaced, 12 font size) 2. For PPT format, no more than 50 slides are expected (35 – 40 slides range would be better). How well does a proposed ad campaign contribute to brand equity? Introduction Background Communication Objectives Designing Social Media Communication – Target Customers – Message Strategy – Execution Elements Evaluation and Control Marketing Communications: everybody can be sexy; pictures say mo re than words I. Media advertising 1. Television broadcast of the Victoria’s Secret Fashion ShowThe possibly most outstanding, far-reaching marketing move is the annual Victoria’s Secret Fashion Show, being broadcasted on CBS during primetime with almost 10 million viewers in the year of 2012. The show is being used as a place to show-off for varying entertainers, designers and celebrities, having developed into an event with international relevance and recognition. The show and its execution stand for originality, excitement and extravagance, presented by the world’s top models, also known as the Victoria’s Secret Angels.In the center of attention is the strong dominance of the image Victoria’s Secret wants to convey and literally scream out to its audience: the incomparable sexiness, the overbearing powerfulness and the imperturbable supremacy of the brand itself and its wearer. According to CMO Ed Razek of Limited Brands regarding the effect of the show, â€Å"online sales increase substantially both the night the show is taped and the day after its broadcast. We’re talking tens of millions of dollars here, at least† (Raven). 2.Television Advertisements with aggressive messages Victoria’s Secret’s marketing strategy features several television advertisements, promoting new product lines or special occasions throughout the year such as Christmas or Valentine’s Day. A high consistency of the advertisements and high familiarity of the ad-structure makes it easily recognizable for consumers to distinguish VS’s commercial from other labels: each commercial features several Victoria’s Secret Angels and a large display of various styles and shapes of their lingerie for different tastes.Further, it always features the brand name and a reminder of other company-linked mediums such as the stores, the catalogue and the online store. The models are always presented in action and wearing only lingerie to grab the viewer’s immediate attention. The rather fast-moving scenery, exactly displays the attributes consistent to VS’s brand image and the hedonic user imagery: especially the â€Å"It’s Showtime† (http://www. youtube. com/watch? v=g8hCGq7oZds&feature=fvwp&NR=1)commercial designed my Michael Bay (Independence Day, etc. gives the advertisement a feeling of adventurousness, mystery, and the lingerie-displaying models a sense of being untouchable, sexy, powerful, desirable, irresistible, playful. This image is consistent throughout the advertisements and commercials â€Å"helps the [consumer] know what to expect and the variety keeps them coming back† (Raven). The verbal message – if present – comprises a very strong invitation or almost obligation to buy, conveying VS products to be the perfect choice of present for each occasion, such as stated in the â€Å"Tell me you love me† (http://www. outube. com/watch ? NR=1&feature=endscreen&v=8Ev5TyHYSfY) commercial: Seducing women whisper to the viewer to tell them â€Å"you love me†, reinforcing this wish with the final sentence â€Å"There is nothing like a Christmas present from Victoria’s secret†. As to prove one’s eternal and only love for a women, men as well as women get triggered directly – the one in the double bind of conveying his love especially through VS lingerie, and the other in the expectancy of such a gift as a sign of true affiliation or doubt. . Advertisement and presence in high-gloss magazines Magazines such as Elle and Vogue in the United States are the main print-medium to advertise to VS’s target consumer. The highly recognizable and consistent advertisements mainly introduce product line launches, displaying the consistent image of the VS brand with the sensuality and sexiness of the featured models. Besides, there are numerous articles featuring either the VS Angels or brand- related information, keeping the brand present to the consumer.VS has even reached out to reach their male shadow target audience, by featuring articles in the GQ men’s magazine, displaying desirable full-page photographs and even advertisement – making men want to see their women as sexy as the Angels, letting them consider to buy VS lingerie. II. Direct Response Advertising Direct response advertising is viewed as the key component of relationship marketing.VS cleverly applies this communication method via its Facebook group with 21 million members, engaging them in active participation by empowering them to vote for certain products a model should wear for a show, vote for â€Å"either or† questions regarding products as well as respond to questions on their personal opinion about what they want to buy. The analysis of these responses certainly has an immense value for VS as they can easily and at a low cost detect consumer preferences and possible shifts, tr ack responses towards special fields of interest and keep the consumer engaged with the VS brand.III. Place resp. out-of-home advertisement 1. QR code campaign: Sexier than Skin A use of innovative technologies regarding mobile applications has been successfully integrated through the â€Å"Sexier than Skin† campaign. Huge billboards throughout the United States featured each a VS model with a QR (quick response) barcode hiding their presumingly naked intimate body parts. Every passer-by equipped with a mobile phone has been able to directly scan the QR code after having downloaded a gratuitous application, thus being able to â€Å"Reveal [e. . ] Candice’s Secret†. Consistent with the â€Å"Sexier than Skin† campaign, the then on the screen visible advertisement showed the same model wearing VS’s new, sexy product line, convincing the viewer to be literally sexier than only skin. In order to increase the effectiveness of the commercial, the adverti sement has been directly connected to Victoria’s Secret’s main website, allowing consumers to directly browse through products and to shop online. . Mobile billboard campaign In the year of 2009, Citi-Mobile has launched a mobile billboard for VS’s â€Å"Perfect One Bra† campaign, â€Å"which featured a â€Å"stylish, state-of-the-art† 3D mobile billboard with a VS model printed on it wearing the new bra. The mobile passed major shopping areas and hotspots of Los Angeles County, carrying an additional announcement of the live-appearance of Heidi Klum at one of their flagship stores to launch the new line.The buzz has spread among trendsetters, and a large crowd lined up to meet Heidi Klum and take photos with her, as she personally drove the mobile billboard to the store that day and excessively promoted the new product (http://www. prweb. com/releases/2009/03/prweb2214114. htm). 3. Angel Wings Box In 2012, nine boxes with worn vintage VS Fashion Show wings have been put up on Broadway New York, where people were able to have a photo taken with. These photos could be sent to VS via mobile multimedia message in order to get them uploaded on the VS Facebook fanpage.A moment for fans to either enjoy being in the center of attention, taking part in the stunning experience of getting close to the Angel’s wings and sharing this moment online. Hence, people were able to tag themselves and to share it with their friends, spreading and promoting the brand throughout their social network, enabling VS to profit from very low-cost, efficient marketing (http://www. herworldplus. com/fashion/updates/try-on-a-pair-of-victoria-s-secret-angel-wings). 4. Product PlacementEasily recognizable Victoria’s Secret items such as the typical pink-striped shopping bag or the store front have been cleverly placed into several movies or TV-series, such as â€Å"Juno† (http://www. brandchannel. com/home/post/2011/12/09/At-the-Movies- A-Product-Placement-Super-Team-In-Young-Adult. aspx), a TV drama called â€Å"The Towns† (http://productplacementwatch. blogspot. hk/) and â€Å"The Office† (http://www. brandspotters. com/brand. aspx? id=48), subliminally confronting the consumer or viewer with the brand’s presence. 5.In-store advertisement mostly only showing a picture, luring the desire to upgrade oneself with such an amazing lingerie product; * 4. Promotions: to encourage first trial or visit of (online) store by lowering price resp. adding value: coupons, rebates, gimmicks, free gifts, bundle pricing, promotions during seasonal sales; better perceived value; seem to have become stable part of VS marketing To Earn Online/Catalogue: * Place an order of in-stock merchandise totaling $10 or more and use offer codeLOVEANGELS  at checkout. Choose the Victoria’s Secret Angel Credit Card* as your method of payment. (You must complete your order with an Angel Credit Card to qualify. ) * You r free Secret Reward Card will be added to your order after offer code is applied and will be included in your merchandise package. One free Secret Reward Card per order. To Earn in Stores: * Use your Victoria’s Secret Angel Credit Card* with any purchase of $10 or more to receive your free Secret Reward Card. One free Secret Reward Card per customer, per day. Valid only at US, non-outlet Victoria’s Secret stores.Same for facebook subscribers (digital coupons); or newsletter and catalogue subscribers as well; helps to reach price-sensitive consumers, increase product trial and quick, hedonic, in-store buying decisions; make it look as VS makes a special offer to their consumers, does not lower the perceived quality image; risk that buyers stick to promotional offers instead of buying the brand out of affiliation – but there are constantly promotions if only you follow FB, website, or other media; the brand after all makes profits large enough as the promotions a re usually tied to a minimum purchase amount; . Interactive: – website: online shopping possibility, consistent in colors and style (pink), very clear, directly uring with rebates and special promotions; VS ALL ACCESS features newest updates about models, shootings, press released, trend reports, interviews and previews of the new collections to keep followers updated, involved, interested; also featuring videos how to get in shape as the admired angels, how to put on make-up the way they do – you can adapt their whole look and lifestyle as a passionate follower; store locator, policies, etc. clear and consistent design, easy to navigate through; – iPhone and Android Web: Victoria’s Secret â€Å"Get your Wings† application; PLUS normal app to allows online shopping and direct ordering – e-mails in the form or newsletters: Stay in touch & in style via your inbox, with the latest from Victoria's Secret, exclusive online and in-store offers ; s ales, new fashion, lingerie ; beauty alerts, in-store events ; store openings in your area, news and offers from Victoria's Secret and its sister companies. Social Media: – facebook as rather to create a long-term relationship and consumer engagement (FABULOUS; design your own; encouragement to buy things and feel sexy), etc. ; almost 22million likes; 2 million followers on twitter; Welcome to the official Victoria’s Secret page, where Angels, Bombshells & the sexiest fans on Facebook get their fix for everything VS. Company Overview Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance.And what’s closest to your body is always closest to our heart. All under a â€Å"Life is Fabulous† slogan, especially the word fabulous being featured in the majority of posts; created a facebook community; able to fine tune its m arketing and yield marketing insights, as consumers get involved by voting for outfit preferences; interactive involvement by directly promoting a new product line with the question whether â€Å"YOU† (spelled in capital letters† already found the perfect fit; easy platform to respond to consumer requests, responses, complaints, etc. irectly, publicly; promoting Model or theme playlists on spotify people can contribute to; – online videos via youtube channel: featuring newest online or Tv commercials and extended cuts, product introductions, behind-the-scenes videos on VS’ youtube channel, insights and close-up from the models, workout plans â€Å"train like an angel†, make-up tips â€Å"look like an angel†, videos â€Å"on the Art of Living Fabulously†, the Fashion Show, â€Å"you asked – we answered†; Mobile marketing via APP be it get your wings or the online shop, QR code scanning; to increase loyalty; targeted mobile ads in Pandora’s iPhone app – geo-targeting, as the ads show how far away consumers are from VS store – redirection to mobile landing site; increasing trial â€Å"Victoria’s Secret, the  largest American retailer of lingerie, has recently launched the first ever nationwide mobile messaging campaign in the United States using rich media messaging, the next generation of MMS technology,† said Cezar Kolodziej, president/CEO of Iris Mobile, Chicago. (http://www. mobilemarketer. com/cms/news/messaging/14124. tml) â€Å"They are promoting their VSX Sexy Sport brand by sending workout tips through their video series, ‘Train Like An Angel,’† he said. â€Å"These tips are delivered by Victoria Secret models themselves, also known as the Angels, to teach women how to stay in shape. † Rich media messaging is the only mobile technology that allows Victoria’s Secret to deliver videos on all mobile handsets and carrier with n o data connection required; thus watchable EVERYWHERE; keeping in touch, updating, informing, strengthening the relation; to bolster awareness 7. Event marketing and sponsorship: Fashion show PINK NATION 8.Publicity and public relations: Angels as spokeswomen, social stuff? (but the 2000 show was moved for a year from the usual February event at the Plaza to a May event in concert with the  Cannes Film Festival  in France to raise money for the Cinema Against AIDS charity; it raised $3. 5 million. ) 9. Word-of-mouth Consistency of content in FB stuff – makes people come back as they know there will be something waiting for them; All contribute to brand equity: by creating awareness of the brand, linking pop and pod associations to the brand in consumers’ memory, eliciting positive brand judgments or feelings (socially active? , and facilitating a stronger consumer-brand connection and brand resonance; Intended  goals  of an  advertising  or  promotional  program. Possible communications  objectives  include  (1) creating brand  awareness, (2) imparting  knowledge, (3) projecting an  image, (4) shaping, enhanding  attitudes and influencing intentions, (5) stimulating a  want  or desire, and/or (6) effecting a  sale, facilitate purchase behavior. (7) Building brand image; Read more:  http://www. businessdictionary. com/definition/communications-objectives. html#ixzz2Ny5BtTpRCommunication objectives of social media: http://www. chrisbrogan. com/10-communications-objectives-of-social-media/ We observe, young consumers use social media as a â€Å"push† medium (too) – they send out messages and are promoting themselves. They get friends with brands, because brands follow back REWARDING LOYAL CUSTOMERS 1. Generate awareness. 2. Drive Trial. 3. Product Launch. 4. Establish Need/Want 5. Product/Service Comparison. 6. Positive Association. 7. Form/Change Opinion. 8. Influence the Influencers. 9. Drive Act ion/Traffic. 10. Establish/Regain Trust.

Saturday, January 4, 2020

Surfing the Internet - 1529 Words

Surfing The Internet Michael LaCroix Eng 101 Dr. Sonnchein 4/10/96 Chances are, anyone who is reading this paper has at one time, at least, surfed the net once. Dont worry if you havent, I will explain everything you need to know about the Internet and the World Wide Web. Including how it started, its growth, and the purpose it serves in todays society. The Internet was born about 20 years ago, as a U.S. Defense Department network called the ARPnet. The ARPnetwork was an experimental network designed to support military research. It was research about how to build networks that could withstand partial outages (like bomb attacks) and still be able to function. From that point on, Internet developers were responding to the market†¦show more content†¦All of whom had free or cheap access through their universities or research labs. Because of the widespread free use, many people who used the Internet as students have demanded and received connections to the Internet from their employers as they got jobs in the outside world. Because of that, use of the Internet has expl The Internet is rapidly achieving a state of critical mass, attracting interest from huge numbers of personal computer users from non technical backgrounds. All these new Internet users are rapidly transforming the nerd orientated culture of the network and opening up the Internet to new and exciting possibilities. Im not sure threat is exactly the right word, but if you ignore the Internet, you do so at your own peril, the Internet is going to force a new way of doing business on some people. says Norman DeCarteret, senior systems analyst at Advantis. (A company that links other companies to the Internet. Internet becomes the road more traveled as E-mail users discover no usage fee. Steve Stecklow, Wall Street Journal (9/2/93). 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